In the series “Job Profiles”, we talk to various members of the InterNations team about their position and the work that they do.
对于最新的分期付款，我们采访了一位美国美国美国人外籍人士在我们的内容和通信部门工作的美国德国人。
How long have you been working at InterNations? And what is your current job all about?
我一直在近一年半的内部 - 是2019年2月，我始于内容与通信部门。我在产品内容团队中工作，我是驻地营销和产品撰稿人。
我的工作包括两个主要部分：首先，提出营销副本，以销售互联网品牌以及我们向世界各地的成员提供的内容;其次，为我们的平台写下所谓的显微镜，有用的短篇文章，指示用户在网站和我们的应用程序上从事的标签，他们需要填写在可点击的按钮上呼叫采取行动的标签。
你能告诉我更多关于你通常工作的事情吗？
In the past 18 months, I have been working on numerous small tasks and several big projects, frequently supporting other teams and departments throughout the organization. Writing microcopy for the InterNations website and app means that I often work closely with the Product Development Team. One of the first projects I ever contributed to was the overhaul of our registration flow. Product Development was making significant changes for all those who want to sign up as new InterNations members. Not only did they adjust the process itself, but they also wanted to revise the wording. But I support many other teams as well.
例如，我经常向网上营销团队提供副本，为我们的Facebook广告和我们的SEO着陆页。目前，我的盘子上也有很多营销合作社，我为杂志创建广告和广告，例如德意志Perfekt.要么发现印度那邀请他们的读者加入核心。我们在特殊场合发送我们的基本会员主题广告系列电子邮件 - 例如，纪念内部 - 为他们提供免费试验，让他们享受我们的优质信天翁会员资格。
This year, I have also been very involved in the InterNations Tours project, working closely with the Community Engagement Team. The idea is to make it possible for our members to travel and explore the world together. We want to offer them a brand-new experience where they can enjoy an unforgettable vacation with other expats and global minds. I’ve created PDF brochures, landing pages, and other marketing materials to advertise these tours. However, the project was thwarted by the COVID-19 crisis. The timing was just really unfortunate. But I still think it’s a fantastic idea, and we have found several great tour operators to work with. I hope we can soon pick up things where we left them — we’ve learned so much about organizing and promoting the tours that we’ll be ready to go once planning a trip is safer and more predictable again.
Speaking of COVID-19: Some of my smaller tasks often need to be done at very short notice, and the coronavirus-related crisis communication is a good example of this. When things went really crazy during the rapid spread of the pandemic and we had to cancel all our in-person events in the spring, I was involved in the communication process. In such a situation, it is very important to find the right words and get the tone of voice right!
你是如何申请这个职位的？
我通过工作广告发现了内部的位置邢和linkedin。当时，我是一名自由职业者，为当地企业，中小企业，其他自由职业者和几家机构提供我的服务。但是，如果我找到一个非常合适的人，我会谈谈我对一家公司工作的观点。所以，我很高兴我偶然发现了这些广告，因为我真的很喜欢在内部工作！
What did you do before joining the InterNations Team? Have you always worked as a freelancer?
I graduated from塔夫茨大学凭借国际关系和德国研究。在我的职业生涯中，我担任不同组织的国际计划经理，如EF教育首先in Boston and Lucerne, Switzerland, and theAmerican Council on Germany在纽约。营销相关的任务是这些工作的一部分 - 当您协调这样的程序时，您可以进行各种各样的东西，包括营销和销售。这就是我如何意识到我特别感兴趣的营销和通信方面，我计划在某些时候转移专业重点。大约十年前，当我有第一个孩子，需要考虑我的职业生涯看起来像是向前看的时候，我决定改变这种转变。
At the time, I’d just moved with my husband to Switzerland, and I worked on a short-term project at the洛桑商会。我是在该地区国际公司的一项新倡议的一部分，我创造了很多英语营销材料。这激发了我自己尝试类似的东西。我最终继续在自由职业的基础上为商业工作，并开始建立自己的客户群。
作为一个很小的孩子的母亲,我真的从新加坡eciated the flexibility and freedom of working from home and setting my own hours. Then my daughter was born three years later, and it certainly didn’t get any easier to balance life and work with two little ones. However, when my kids were a bit older, I found myself missing a more structured corporate environment, especially being part of a team.
You just talked about starting your freelancing business back in Switzerland. Was this the first time you’d lived abroad?
实际上，我有时会感觉好像我一直都在大西洋上来回。
我的父母是20世纪70年代来到美国的希腊移民，我出生在波士顿。但是，当我八岁时，我的父亲决定在德国德国的一个希腊餐厅工作了几年。它由我的一个叔叔拥有，我的父母抓住了机会，因为他们希望我的兄弟姐妹和我拥有国外的这种经历。这是我第一次作为外籍人士;我们住在德国六年。这也是为什么我决定以后学习德语。
在我的大学岁月里，大西洋就把我拉回来了，所以说话，我在国外的学年里度过了蒂宾根大学那where I also met my future husband. At first, he joined me in the US for a while, but then he landed a job in Munich, and back we went. Since 2004, I have been dividing my time between Germany, the UK (where I got a master’s degree in international relations from the剑桥大学）和瑞士，在NYC之间有一个简短的努力。
当然，我也有靠近希腊的关系。我的父母都来自大家庭，所以我有很多希腊亲戚。虽然我们生活在联邦国军，但我们很容易去希腊度假并与我们的大家庭共度时光。他们是来自大陆的中部，来自Trikala，Thissaly。你可能没有听说过它，但你可能知道着名的Meteora修道院，非常接近。
I still love going to Greece, but as an expat whose parents and siblings live in the US, I find it a lot harder to go there as much as I would like. But I hope I can spend more time in Greece with my own children in the future.
So, as a Greek-American expat living in Germany, where would you say that “home” is?
这是一个非常棘手的问题，我想我可以用答案填写许多页面 - 它有很多层数。我觉得在慕尼黑地区真的定居，我在过去的六年里居住并工作。我的丈夫是德国人，我的孩子在这里去上学，我在这里结交了朋友，所以从某种意义上说，家里现在就在这里。但我仍然叫波士顿家，希腊将永远在我心中有一个特殊的地方。我想，如此多的外籍人士，我有多个家园。
尽管您所有的国际经验，Expat Life难以努力的时候有没有时间？
我最具挑战性的经历可能是我曾经居住在瑞士的法语部分，则是日内瓦和洛桑之间的时间。虽然我流利的英语，希腊语和德语，我并没有真正在那里说当地语言。我拍了高中和大学的法国课程，所以我没有从头开始开始，但语言障碍总是在那里。根据上下文，我有时无法理解我周围发生的事情，我发现它非常令人沮丧。如果您完全沟通，将在国外调整到国外的生活越难越来越难以找到新朋友。当我写副本时，我经常试图在精神上运送自己回到这个时候，并记住我面临的挑战，这是我们每天都有这么多人面临的挑战。
最后一个问题：你最喜欢的是你在内部的工作？
无论我写什么，我总是希望观众采取具体行动。这就是我所有的任务都是共同点的，这就是我对我所做的工作。每个任务或项目都归结为我必须解决的一系列小问题;这是一个非常务实的方法，但我需要同时真的很有创意。
作为撰写者，我总是需要在思想中保持清晰和特定的目标 - 例如，让营销电子邮件的收件人实际打开它 - 我可以遵循某些规则和公式来实现这些目标。例如，根据AIDA模型，您需要抓住某人注意首先，引起他们的利益在您的品牌提供的好处，创建一个欲望for your product, and then get them to take行动— for example, by registering as a new InterNations member. But within all these frameworks, you have a lot of freedom, and the tasks are never the same. Each ad has a slightly different context, its audience might be slightly different, etc. Even if I keep following the same rules and structures, I consistently keep creating something new.
And I particularly enjoy collaborating so closely with so many different people, teams, and departments, fromSalim, our Corporate Graphic Designer那to our colleagues from the Product Development Team. Even now that most of us are working remotely, I still feel like I’m part of a bigger collaborative effort.
图片信用：内部/ IstockPhoto /私人（CrissyMüller）
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